Searching for a Great Copywriter
If you want to generate an income on the internet, you are going to need a web site. If you want that website to help you bring in money, it must be extremely well written. Unless you are already a copywriter yourself, it's wise to employ someone who is qualified to compose the text for your site. An expert copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Of course, not all copywriters are great. Some have a lot of talent. Some, on the other hand, don't have any but are trying their hand at copywriting since someone told them that online writing would be simple. Below are a few ways to help you tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter who wants to create web copy should have a website that contains their writing bio, a resume, a few samples and anything else they want to share. If the writer doesn't have his or her own site, how are they going to be able to help you build yours? Examine the copy on this web site. If it is loaded with errors this is a terrible sign.
How well do you respond to the copy on the copywriter's website? This is more involved than just finding grammar mistakes. Does the web site copy trigger an emotional response as you read it? Does it cause you to feel affection for the writer? Does the web copy make you want to follow up and learn more about the writer? Does it make you eager to employ them as soon as possible? Does the copy make you feel like you must get out of there? Does the website copy cause you to feel mad? These are all crucial reactions and you need to listen to them.
Do some more background search on the copywriter. Try to find reviews on online forums and unbiased websites. It's extremely likely that the only reviews you will see on the writer's website are going to be positive. Conduct a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews demand your read more extra attention. You have to also request the copywriter to give you several references. Be sure that you follow up and actually get a hold of those references so that you can ask for an honest opinion from them.
It is important to actually read any samples furnished to you by the writer. Ask for more samples than are displayed on the writer's site. This is especially important if the copywriter is claiming to be an expert in a subject. When the writing reads like it was copied from Wikipedia or is especially vague, you need to find a different writer.
There are many different ways to find out if a copywriter is worth your money or not. It is crucial that you do your homework and look beyond the person for information pertaining to his/her reputation and character.